The STIHL success story in figures
The STIHL Group’s revenue totaled 5.3 billion euros in fiscal year 2023 (previous year: 5.5 billion euros). Despite the slight year-on-year decline of 4.1 percent, revenue was still at a significantly higher level than before the coronavirus pandemic. The internationally active family business was able to increase the share of sales from battery-operated tools to 24 percent — up from 20 percent in the previous year. As a result, almost every fourth STIHL product sold is battery-operated.
Power of Fascination
The driving force behind our brand and our business for nearly 100 years - inspiring us to develop high-quality solutions that respect nature and people. Learn more about what this Power means for STIHL in our annual report.
The capital structure of the corporate group remains extremely solid due to its high equity ratio of 65.9 percent. This means that STIHL can continue to finance investments from its own liquid funds. As in previous years, investments significantly exceeded depreciation. The number of employees worldwide fell by 3.6 percent to 19,805 as of December 31, 2023 (previous year: 20,552).
More information on the 2023 financial year can be found in the STIHL Annual Report - online or as PDF document.
Want to find out more about the development of STIHL? You can find links to previous Annual Reports here:
Women in management positions at STIHL
Unfortunately, women are still rarely represented in management positions in many technology-oriented companies, including STIHL. We are committed to equal opportunities and want to explicitly encourage women to pursue careers at STIHL. For us, what matters is performance, skills and potential. With four female members, the proportion of women on the Supervisory Board of STIHL AG exceeds the required female quota of 30 percent.
At its meeting on June 29, 2022, the Supervisory Board of STIHL AG defined a target of “at least one woman” for future composition of the STIHL AG Board of Management. Of the current 5 members of the STIHL AG Board of Management, 2 are women.
STIHL: A brief profile
The STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture as well as garden and landscape maintenance, the construction sector and private garden owners. Digital solutions and services complement our wide range of offerings. STIHL products are sold to end users through our servicing dealers, with 44 STIHL-owned sales and marketing companies, approximately 120 importers and more than 55,000 independent STIHL dealers in over 160 countries. In addition, our own STIHL online shops will be expanded internationally over the next few years. STIHL manufactures in seven countries worldwide: Germany, USA, Brazil, Switzerland, Austria, China and the Philippines. STIHL has been the world’s top-selling chainsaw brand since 1971. Founded in 1926, the company is based in Waiblingen near Stuttgart.
Certified management systems: The highest level of quality
At STIHL, our ISO 9001-compliant quality management system is an important component for meeting the requirements of our customers and forms the basis for a company that is constantly improving. It contributes to the successful development of the company by managing and continuously optimizing quality-relevant processes.
By means of its environmental management system, STIHL ensures that the company lives up to its environmental responsibilities. The system contributes significantly to the optimization of operational environmental protection and, in particular by saving resources, ensures that the targets defined in the STIHL climate strategy are achieved.
The STIHL occupational health and safety management system helps to identify and prevent work-related accidents and health risks, as well as to maintain and promote employee health through preventive measures.
By introducing a certified energy management system, STIHL is ensuring the careful, sustainable use of energy as a resource. In addition, STIHL uses suitable measures to continuously improve energy efficiency, further reduce consumption and contribute to greater climate protection in the context of the company’s climate strategy.
Our magnesium die casting plant in Weinsheim (Germany) meets the stringent requirements of the IATF 16949 quality management system for suppliers to the automotive industry. In addition to ISO 9001 certification, this contributes to increased process quality at STIHL.
